After a 2-year pandemic, calling it “the most wonderful time of the year” kiiiiind of felt like a stretch. People are burnt out, anxious, and increasingly stressed with the approach of holiday chaos — especially cynical Londoners (their words, not mine).

When we got the opportunity to make a statement for the times with an OOH campaign in London (it was later picked up for placements in the busiest US airports!), we wanted to meet people where they are with a knowing sense of humor, bold illustrations, and honest holiday emotions that they can actually connect with. We wanted to remind people not to lose themselves in the busyness of the season, and to let them know that Headspace is here with support for any feeling the holidays might bring.

Complete with a seasonal URL (headspace.com/hohoho), we sent viewers to our Happier Holidays collection where they could find some headspace on the spot — even sitting on the tube.